Who are we?

It started with a few friends, a lot of pets, and a conversation that probably sounded like many others.

We all live in the UK, and if there's one thing we have in common, it's how much we love our animals. Between us, there are dogs, cats, chewed shoes, early morning walks and pets taking over the entire sofa.

One day we asked: Why don't we just start selling pet products ourselves? We wanted something personal, made by people who understand what it means to have a pet as part of the family.

Then came another idea. If our pets inspired the shop, why not use it to help other animals too? So we decided that 20% of our profits would go towards animal charities.

We're a small group building something we believe in. Every order helps us grow — and helps animals that need it most.