Chosen by pet owners, for pets
Between us there are dogs and cats. We only list what we would buy for them.
UK based · loved by pet people
Your Favorite Online Pet Shop for Happy, Healthy Pets
Top quality pet goods now. Discover the best for your pet — and 20% of our profits go to animal charities.
- 20%
- of profits to animal charities
- UK
- based team of pet owners
- 6
- clear categories to shop
- £
- prices shown up front
Shop by need
Find the right thing in seconds
Six thoughtful collections for every part of life with your pet.
Sound familiar?
Shopping for your pet shouldn't feel like guesswork
01
Too many lookalike stores
Endless listings, no idea which ones you would actually put in your own pet's bed.
02
Costs that quietly add up
Toys, accessories, beds, collars — the little things add up fast every month.
03
No one behind the shop
Faceless sellers, no owner who has ever had a chewed shoe or a 6am walk.
Why Waggo
A pet shop built by people who live with pets
20% of profits to animals
Every order helps us grow, and helps animal charities that need it most.
The good stuff, clearly sorted
Six simple categories help you find the right thing in seconds.
Our products
New favourites coming soon
This space is ready for the products you choose to add to the Waggo collection.
How it works
Three steps, no guesswork
Pick a category
Dog Toys, Cat Toys, Safety, Health, Comfort or Essentials.
Choose your product
Clear photos and prices in £ — no guesswork at checkout.
Your pet enjoys it
And 20% of the profit goes towards animal charities.
Who are we?
It started with a few friends, a lot of pets, and one question
“Why don't we just start selling pet products ourselves?”
We all live in the UK, and we all love our animals. We didn't want to create just another online store — we wanted something personal, made by people who understand what it means to have a pet as part of the family.
We love our pets. We love what we're building. And we want to use it to help more animals along the way.
Good to know
Questions pet owners ask us
Discover the best for your pet